Mass Media in Your Pocket or Purse Essay

We are in a time when the ken media is redefining itself at a train unmatched in human history. In fact, basic definitions of various ache established plurality media are rapidly evolving to include digital formats that would m early(a) seemed the stuff of science fiction a few years ago. Beca enjoyment of the rapid changes in green goddess media over the past several decades, this question forget discuss the key subtopics related to mass media in an effort to come apart understand it overall.Mass Media Functions of Todays talented Ph stars and the I-Phone The evolution of mass media is quite literally a path that blazes through the history of the feeler of the human race. From the days when the big vexationman to share the printed word on a large scale via the printing press to the telegraph, tele address, television and like a shot the mesh and of course the anguish earphone, what has been seen is a way for the concourse of the world to unload and for informa tion such as sensitives, advertising and the like to be spread.The mass media mutationctions of todays lustrous phones represent a tremendous advancement in mass media beca manipulation the modern smart phone combines talk functions with the king for the drug user of the smart phone to obtain information, be entertained, conduct business and to be marketed to by smart advertisers who are now harnessing smart phone technology to advertise products and services to a society that seems to be accustomed to the use of the smart phone (Godwin-Jones).Overall, the I-Phone represents an innovation over its predecessors because of the user-friendly embrasure which gives the user of the phone the superpower to load his or her own case into the phone, such as MP3 and video as well as the ability to access other available overspread and downloadable material (Cortada). What this represents is an opportunity for the user to make the smart phone an extension of their own tastes in ente rtainment, and for the selling of specific content, based on user interests.Todays archeozoic Adopters and Smart Phones Early adopters are in fact making the precise most of the smart phone technology that is readily available today. pickings the utility of the smart phone far beyond the amazing ability to promulgate with others in the blink of an eye, the smart phone is employ today for commerce, the protection of the common order and safe, and to literally launch an intactly brisk segment of the modern economy.In commerce, the ability to use a phone to transmit massive amounts of data in an instant has made it workable for the handicraft of commodities, stocks and other negotiable instruments by millions of additional people, rapidly expanding the trading markets for these particular items (Cortada) and making it possible for literally billions of additional dollars to be injected into the monetary markets in a very quick period of time.Public safety organizations and p ersonnel utilize smart phone technology to coordinate efforts in times of emergency, to share the information that is needed across various agencies to secure the goals of protecting the public, and to prevent crime as well as to poke dangerous criminal offenders in record time (Weir). The ability to use smart phones to market to individuals and likewise to conduct sales and business has also launched the age of the work from home entrepreneur who can run an entire operation from their pocket or purse (Wang).Also, this technology is being used for education, especially in the language learning fields, where the versatile communication elements of smart phones are well suited to language learning itself (Chinnery). All of these many another(prenominal) uses for smart phones surely bequeath lead to changes in the way we use mass media, because as mass media becomes to a greater extent portable, the need for the traditionally nonmoving means of mass media such as televisions, rad ios and even printed media like books and newspapers arise into content that is accessed by the pocket-sized smart phone.Since there are, and will outride to be more and more users of smart phones, it is fair to assume that media sources will focus on the latest means of spreading mass media, kinda than wasting resources on out permits that face dwindling exposure. Limits on Todays Smart Phone Technology For all of the great things that todays smart phone technology makes possible, it must be noted that the technology has its limits.While innovations are constantly being made to thwart the litigate of computer viruses, the widespread use of smart phones has led to what can be called epidemic proportions of viruses which have the ability to wipe out massive amounts of zippy data just as fast as it could send it. This represents huge security risks to businesses because of the loss or theft of key business information, losings in productivity, and huge monetary costs to clean up and/or repair viruses that are spreading at incredibly fast paces.Of course, lots of these problems are being intentionally inflicted by those who spread viruses merely for the leering fun of doing so as well as those who illegally choice information from its rightful owners for purposes of identity theft and other fraud (Panettieri). The prospering convenience of communication and the sharing of information are also seance an ethical problem in international academia. In generations past, the passing of notes from one student to another in the classroom was slightlything that teachers forbade, but often did so with a chuckle because of the rather innocent nature of the offense.However, the modern smart phone has led to students spreading offensive material, personal information stolen from other students and such, which has made it possible for lives to be destroyed and reputations tarnished like never before. tending(p) students have also harnessed smart phone technology an d mass media sources to cheat on examinations, leading to a massive erosion of academician integrity in the modern classroom (Godwin-Jones). On a more abstract level, the use of smart phones for the purposes of mass media has in many instances eaten international at the human experience of actually communicating with people in a face to face setting.As a result, society as a whole has become more fragmented, isolated and desensitized to the feelings, needs and problems of others. When vitality and death are reduced to electronic impulses on a precise handheld screen, it is all too easy for the individual to simply shift key off the device and pretend that what they had seen was not real. Meanwhile, the pain and suffering is in fact quite real, and if no one is attuned to this fact, the human race as a whole becomes somewhat artificial because they are not judge to be able to directly interact with people, but only communicate with them via text messages or voicemail for the mo st part.As a result, the art of communication which has advanced humanity up to this auspicate is put aside and people revert back to a more primitive way of liveliness when communication was unpopular and people were not as well cognizant as they should be. This will cause humanity to suffer, and should not be allowed to occur. Therefore, let it be noted that smart phones should be used as an service to, and not a substitute for, human contact. Mass Media Opportunities for Smart Phones Smart phones, for all of their possible pitfalls, do in fact offer some wonderful mass media opportunities that are worth discussing.Consider, for ex vitamin Ale, a capableness new product that needs to be test marketed. Rather than spending millions of dollars for schematic advertising, the gathering of test market groups in physical locations and the associated costs of travel, loony toons and more, mass media via smart phone technology can instantly broadcast advertising messages, transmit marketing data, and keep in touch with potential customers all without the need for huge amounts of expensive equipment and the like.Also, intellectual products like music, publications and such can be instantly distributed, making it easy and fun to be entertained and culturally stimulated at the same time. Overall, what should be understood is that the mass media opportunities for smart phones are endless, and only time will tell how they ultimately manifest themselves. Conclusion Through this research, it has become clear that not only has mass media progressed to the point where it is available literally in ones pocket or purse, but also to the point where exposure to mass media takes place for the average person on a constant basis.Perhaps most fascinating of all is the definite scuttle move that all of the innovations seen thus far are only the beginning of the journey, opening up limitless potential in the future. Therefore, in closing, while this research has concluded, f or mass media, the journey is only beginning.Works Cited Chinnery, George M. Going to the MALL peregrine Assisted Language acquire. Language, Learning & Technology 10. 1 (2006) 9+. Cortada, James W. The Digital Hand How Computers Changed the Work of American Manufacturing, Transportation, and Retail Industries /. refreshed York Oxford University Press, 2004. Godwin-Jones, Robert.Emerging Technologies E-Texts, Mobile Browsing and Rich Internet Applications. Language, Learning & Technology 11. 3 (2007) 8+. Panettieri, Joseph C. Dont Be unwrapsmarted The New Breed of Smart Mobile Phones go out Soon Pose the Biggest Danger to Your Data Security. Software Companies Are train Up to Nullify the Threat. T H E Journal (Technological Horizons In Education) 33. 7 (2006) 18+. Wang, Yuping. Supporting Synchronous Distance Language Learning with Desktop Videoconferencing. Language, Learning & Technology 8. 3 (2004) 90+. Weir, Tom. Innovators or News Hounds?. Newspaper Researc h Journal 20. 4 (1999) 62.