Life Insurance

.. TABLE OF CONTENTS STRATEGIC MARKETING PLAN DEFINES gross revenue SUCCESS IN TWO LEADING LIFE INSURANCE go with Target companies AVIVA Life insurance Pvt Ltd. 1 Executive summary The inquiry is to be conduct how apiece beau monde has performed in gross revenue and the improve force of selling process. look objectives and aims are to compare the performance of the AVIVA and HDFCSLI. As this inquiry airfielding based on the Indian market, the research is proceeding in Bangalore, which is one of the main city in India.Research mythology is proceeding under collecting selective information of the current status of the both company and from the community to know the score awareness and the purchasing behaviour when buying sprightliness insurance policies. THE BACKGROUND OF THE INDUSTRY Companies rating earth-closet be de terminal figureine as follows- A++,A+ are superior companies. A or A- steady-going companies B. is growing company C- means position is not good. D i s below the standard (minimum). E rate is company is taking the help from the c alone down to run the business. LITERATURE VIEWSales management and customer happiness Influence of advertize on Sales This is a very weighty fact in life insurance exertion as, their most of sales advertising by the salespersons. Draw back of a company can be happen due to the lack of communication and the problems in communication with the consumers. Influence of Sales publicitys on sales Sales promotions has taken an change magnitude share of the marketing budget, at the expense of advertising,beca hold promotion can happen upon a measurable increase in short term sales , which advertising cannot.There is a tension between the short term effects of promotion and the long term effects of advertising. This results in muddiness in marketing community. How ever, there is a desirable effect on sales market from promotions. The main intention to promote sales is to curl up the customers attention. Doing promotions in life insurance industry is can be interest To extend the user base To reward and retaining existing customers To introduce drop behind of new product and by cashing and on the represent brand To tax return competitors offerTo clear inventory To enhance brand value To survive under the high pressure of competition, companies tend to do more and more creativity on their sales promotions by adding promotion tools. Promotions tools which can be use in life insurance industry are, Games and contests Lucky draw Gifts Attractive offers for the policies RESEACH PROBLEM *STUDY AIMS AND OBJECTIVES* To analyze the emf of Life Insurance in Investment Industry. To get the better dread of unhomogeneous Life Insurance Product. To compare the performance of the AVIVA and HDFCTo evaluate various need of customers for Life Insurance and their To study the brand awareness of the AVIVA and HDFCSLI The levels of wiliness support achieved, such as point of sales display. IMPO RTANTS OF THE STUDIES RESEARCH use AND METHODOLOGY Research Design Research Design that is followed in this composing is sampling which is the most appropriate technique because Bangalore is a big city. The consume numbers were not overlapping in areas & then these selected with ultimate audition consisting of all units whole Bangalore 10 potential areas ere selected and are picked randomly from these area. frankincense the total sample of 300 was taken and analyzed. Research Methodology Research methodology is mainly concentrating following questions. Evaluating the sales and marketing methods, personnel sellings , predict selling ,postal orders, etc , that each of the retailers used , as good as determining the effectiveness of these sales methods. Determining how effective these methods were in supporting and communication each companys product and company delineation Determining who are the customer and potential customers in each company.This is to establish their perce ption of the company , as well as their attitudes to its image in comparison to those of its competitors. Determining the intermediaries in the market place This is to establish why these intermediaries selected the company and its services, rather than the services of its competitors. In addition, the research evaluated how the company image enhanced the over all sales processes , through all the company communications.Contact with head office, agents and inspectors , promotional material sent to intermediaries , and info on new products , proposal forms , company information, etc Determining the insurers own agents and sales force This was to determine whether those members of the sales team were communicating the right image and sales message effectively. In addition, this research is intentional to determine whether their sales techniques and methods were synergistic with other aspects of the marketing mix, such as advertising and promotions All the findings are based on the s urvey research method.Data Collection Methods 1. Primary Data Questionnaire Detail analysis of data collected through questionnaire To evaluate various need of customers for Life Insurance and their Purchase behaviour. To know the level of brand awareness of the company among the Consumers. Limitations of the study As this research is focussed on limited group and a limited area space it is not enough to study the proceeds success of the world wide company. Sales rofit can be antithetic according to the area , culture and people. As it is not possible to covert the whole india and also whole Bangalore, results could be limited. Richard M SwILSON , Colin Gilligan with David pearson (1992) David jobber, Geoff Lancaster 7thedition selling &sales management Carl McDaniel , Roger Gates (1999) marketing research Robin Birn (1992) The effective use of marketing research (1992) David jobber selling & sales strategy Gorden wills (1974) strategic issues in marketing Colin Mclver (198 4) case study in marketing daybook of marketing (2009) volume 25 Cunliff bolling (1969) sales management Giep Franzen (1999) Brand & Advertising William G. Zikmund (2003) Exploring marketing research Bill Donaldson (1998) sales management Martin lindstrom (2005) Brand consciousness Bill Donaldson (1988) sales management Terence A. Shimp Advertising and promotion www. AVIVA. co. in www. hdfcsli. co. in Google search